If you always do what you always did, you will always get what you always got. Albert Einstein
Since the introduction of File-based Insert Edit on Cinedeck hardware, we’ve been saying that Insert Edit saves time and money in the post deliverables process; and it’s true… Being able to make changes to an already exported file while also giving you the ability to spot-check the overwrite with confidence is a big deal. But, let’s take a more global view of why being able to Insert Edit to files is so important.
For these high-profile shows, an extensive QC process is required every time a new file is exported, since a new export is a brand new file with its own potential problems. These intense QC procedures will be familiar to many of you: first, watch the file down in real-time and then, presuming no issues are noticed, send the file to the QC post facility for frame-by-frame analysis. Invariably something is flagged and most issues, whether it’s a boom mic peeking out, a bad pixel, etc… are caught on the first pass. The file then goes back to online, corrections are made and the file is exported again.
Perhaps after the 2nd or 3rd watch-down, everyone feels that the episode is ready to go again to the QC facility. But lo and behold, QC finds another issue and the file needs to go back to online to be fixed again and then sent back to the QC facility. This might be done two more times until finally the file is green-lit and accepted.
By using cineXinsert, you can avoid these long iterative steps and save money on the overall post process or allocate the saved expenses to make the show better. Perhaps the $30K saved over a season of shows can be used towards visual effects; or the time saved can be used to extend the creative editing process.
With cineXinsert, anyone in the post/distribution chain can take a patch from Online to overwrite a fix into the existing file. Changes can also be made at the QC facility, or even at the NOC before Distribution/Transmission. This can also mean less time wasted sending large files, which ultimately affect the bottom line. When talking about data and its cost, it’s easy to forget that each byte of data costs someone time or money. Sending a small patch of a few frames versus sending a multi-gigabyte file, can shave hours off nail-biting uploads and downloads, especially when trying to meet a transmission deadline.
With this in mind, whether you’re a small production company finishing your own shows or a multi-national studio with worldwide distribution, you have to ask yourself some of the following questions:
1. Where does insert-edit fit in my production workflow?
2. How can insert-edit technology be applied most efficiently and on a larger scale?
3. Who are the agents in the post and distribution eco-system that will have the ability to insert-edit to a file?
4. If it’s not done in the online process, what would be a fair cost for 3rd party service providers for overwriting patches to final deliverables?
5. Is an overwrite for a fix considered a new file for asset management, is it just an update where the media is replaced?
History has proven that with innovation comes an opportunity for positive gain. And while change may be a scary word, the potential savings gained by considering File-based Insert Edit in your workflow is a worthwhile exercise.